WAKING UP AFTER (SOMEWHAT OF A) SLUMBER
John Biebel
January Scent Project has, as many of you know, been on a hiatus over the first half of 2024. This has been necessary as we go through a rebranding effort. The exercise is a long and complex one, as happens with any company that’s been at it for more than a few years. Because this is still essentially a one-person venture, being able to run the business as it is (was) and modernize at the same time would have been too much, so a break was necessary.
To give you an idea of the various items that have been involved in this rebranding effort, here is a short list:
New bottle sizes (selection, ordering, shipping)
New packaging for new bottles (design, manufacture, printing, shipping)
New perfume development (yes, a new fragrance is coming out this year!)
New EU allergens listings requirements
New trademark and barcode registration
New logo, font, and visual designs
In short, it’s been a lot of work. It’s been fun, and exhausting and fascinating all at the same time. I’m grateful for many people who have been helpful along the way, who have offered advice, listened to ideas as they came up in conversation, looked at images, or listened to me complain as I (verbally) walked through the difficulties of making sense of this all.
There are still a few hurdles to overcome, although two big milestones have been reached: The new sample vials have been manufactured and are on their way on the ocean as we speak. Secondly, the new perfume is complete, and it will be available when the new sample kits are available as well. My proposed date for the brand to be up and running again is later in September of this year, news will be forthcoming as we approach that date.
Thank you all for the support as we come closer to when JSP is open to the public again. I deeply appreciate the faith that many have in this creative venture, and there will be much more to come in the following weeks. - John